Coon Architekture
The defining element in the new corporate identity for architectural firm Coon Architektur is an inclined line. With its absolutely reduced form, the line lends the firm’s wordmark a clear direction and structures the website’s information. On the back of the new office media, two variously tilted grids with individual grey shading create the sense of a physical space and echo the aesthetics of architectural plans. The subtle colouration in the grids enhances the sensation of fluctuation.

products: office media, postcards, project documentation, office signage and digital templates for correspondence, website
collaboration at: Bivgrafik GmbH
photo: Christian Schwager
year: 2014